Today is an exciting day as we’re officially changing our name to “Extend” and launching a new website at! We’ve designed the new site to more succinctly articulate our value, how Extend is being used, and to tell our customer stories.

Approximately a year ago, we introduced Auth0 Extend, an embedded scripting environment for customization of SaaS products. Extend was born out of our years of experience building SaaS customization into our flagship identity product.

Since Extend came on the scenes, we’ve had a great year signing up AVEVA (formerly Schneider Electric Software), Factory Four, Meteor, Saasquatch, Cloudinary, and more. Our customers have told us that Extend is providing great value and we are thrilled to see the different unique ways that products are using it. Wonderware Online InSight by AVEVA, for example is leveraging Extend to handle custom transformations and enrichment of data coming from a large range of devices, including sailboats.

Extend for $50 a month!

We’ve received a lot of inquiries from startups who have said they love Extend, but that our Enterprise pricing is not within reach. We’ve heard you.

We’re announcing a new Starter Plan for $50 a month. If you are a startup or small business, the new plan is an affordable option. Learn more on our pricing page.

New documentation and blog

We’re rolling out new documentation, including a quickstart for building an extensible application and a new blog which will feature content on SaaS Extensibility, Serverless Computing (including Webtasks), and more.

Node 8

Our Developer, Starter and Enterprise plans now all run on Node 8. This means better language and platform support for authoring extensions.

Let your customers write the rules

This starts a new chapter in our journey toward enabling better and faster customization of SaaS products. Check out The New Extend!